Nicotine Pouch Strength Converter
Cans print strength three different ways. North American brands use mg per pouch, European brands use mg per gram, and some print dots and nothing else. They are not comparable as printed, which is why a 6 mg can and a 10.9 mg/g can look like they are a world apart when they are close.
Estimated, not exact. This uses the Slim median of 0.5 g per pouch, measured across 146 products. Real slim pouches range 0.32–0.7 g, so the honest answer is a band: 8.57–18.75 mg/g. For an exact figure you need that product’s own pouch weight.
How the conversion works
It is arithmetic, not a model. A pouch’s dose is its concentration times its weight:
mg per pouch = mg per gram × grams per pouch
That is checked, not assumed. 133 products in our fact sheets print both units and a pouch weight, so the identity can be tested against figures the manufacturers published themselves. Across those 133, the ratio of stated to calculated comes out at 1.00, with 118 of them inside 1%.
Measured pouch weights by format
The weight is the whole conversion, and it varies by format. These are measured from real product sheets, not nominal figures.
| Format | Products measured | Median | Range | Spread |
|---|---|---|---|---|
| Slim | 146 | 0.50 g | 0.32–0.70 g | ±76% |
| Mini | 14 | 0.32 g | 0.32–0.50 g | ±56% |
| Normal | 2 | 0.80 g | 0.80–0.80 g | ±0% |
Read the spread column before trusting a converted number. Slim pouches are not all one weight, so converting from a format median gives you a band, not a figure. Where a product publishes its own pouch weight, use that instead — it is the difference between an exact answer and a good guess.
What the numbers feel like
Bands rather than thresholds. The point is to place an unfamiliar number, not to certify a category.
Starter level. Common in mini formats.
The mainstream of the category.
Noticeably more; the bulk of EU-labelled stock.
Experienced users.
The top of the market. Uncommon.
Why dots don’t convert
Dots are a house scale. A brand decides how many its own range spans and where each product sits, so the marks are ordered within a brand and mean nothing across brands. Three dots on one can and three on another are not the same dose, and no table can make them so. Where a brand publishes the mg behind its dots we use that; where it does not, the honest answer is that the can does not tell you.