77 Cola & Vanilla (10.4 mg)

About 77 Cola & Vanilla (10.4 mg) nicotine pouches

Cola and vanilla combine in these slim white pouches, giving a flavour profile that opens with sweet, effervescent cola followed by a smooth layer of creamy vanilla. The pouch feels soft and slightly damp to the touch, releasing aroma as soon as you open the can. Once placed under the lip, it sits comfortably and maintains its position well throughout use, thanks to its even cut and balanced fill.

A swift but gentle tingle begins within seconds, signalling the strong 10.4 mg nicotine content, which is delivered steadily without an overpowering rush. The moisture level is calibrated for even flavour release with almost no unwanted drip or bitterness. The sweetness is reminiscent of classic cola candies, leaning more towards a rounded, creamy finish rather than a sharp, sugary hit. Flavour and strength both remain lively for a long stretch before fading gradually.

• Slim white pouch format.
• Soft, moist portions with minimal drip.
• Cola and vanilla flavours develop together.
• Noticeable tingle within seconds.
• Portion sits securely without shifting.

What are 77 Cola & Vanilla (10.4 mg) nicotine pouches?

77 Cola & Vanilla (10.4 mg) is a tobacco-free nicotine pouch from 77, sold here in the slim format, 20 to a can.

The slim format is long and narrow, so it lies along the gum line rather than bunching up. It is one of 7 77 listings we stock; the rest of the range is on the 77 page.

77 Cola & Vanilla (10.4 mg) flavour profile

On first taste, a lively cola note appears—fizzy and bright, like opening a just-poured glass of vanilla cola. Within moments, the vanilla softens the edge, adding a creamy smoothness and blending seamlessly with the sweet cola. This profile holds steady, with neither component fading too quickly. Both the flavour and nicotine persist for up to an hour, maintaining their character without devolving into artificial aftertaste or harshness. The pouch leaves a clean, candy-like finish on the palate.

77 Cola & Vanilla (10.4 mg) tastes of cola syrup and soft vanilla.

We publish taste meters only for cans we have measured ourselves, and this is not yet one of them — the flavour above is what the maker lists, and the meters will appear here once it has been through a tasting.

7 other cans we stock are flavoured cola and vanilla, across 6 brands, so there is somewhere to go if this one is out.

77 has 6 other cans on our shelf — 77 Cola Cherry (10.4 mg), 77 Fresh Mint (10.4 mg) and 77 Peach Mint Medium (10 mg) among them.

77 Cola & Vanilla (10.4 mg) is one of the cans whose maker publishes no measured sheet — no per-gram concentration and pouch weight — and we would rather say so than print a figure we cannot stand behind. The cans that do carry those figures state them on their own pages.

77 Cola & Vanilla (10.4 mg) effects and strength

Each 77 Cola & Vanilla (10.4 mg) pouch holds 10.4 mg of nicotine.

Keep one in for 30 to 60 minutes; most of what a pouch has to give comes out early.

How to use 77 Cola & Vanilla (10.4 mg)

1. 1

   Open the can

   Twist the lid off and take out a single pouch — there are 20 in a can. Close the lid again straight away; an open can dries out faster than anything else you can do to it.

2. 2

   Put it under your lip

   Tuck the pouch flat between your upper lip and gum, off to one side. It should sit still and out of sight. Do not chew it and do not swallow it — 77 Cola & Vanilla (10.4 mg) is designed to stay put and release on its own.

3. 3

   Leave it in

   Expect a tingle in the first minute or two; that is normal and it settles. A slim pouch is usually done in 30 to 60 minutes, and you can move it around or take it out whenever you want.

4. 4

   Bin it when you are done

   Take the pouch out and put it in the bin — many cans have a sealed compartment in the lid for exactly this. Never flush one; it does not break down and it will block a drain.

77 Cola & Vanilla (10.4 mg) — frequently asked questions